Our mission

Originally founded in 2009, by Juliano Lima, with a vision to celebrate the craft of his home Brasil and make a social impact through sustainable fashion.

Our mission is to celebrate individuality and natural beauty by crafting unique, hand-crafted shoes that are deliberately imperfect, more natural and one of a kind.

Celebrate individuality

We believe that each person is one of a kind and that their footwear should reflect their unique personality. Every piece of our footwear has a distinctive identity that sets it apart from any other, just like you. 

Protect craft & tradition

Our Caboclo artisans infuse their heart and soul into each pair they create. With each pair of our shoes, you're not just buying a pair of shoes - you're supporting a tradition, a community and a sustainable way of life.

Resepct natural beauty

We are committed to sustainability, using natural materials and reducing our environmental footprint.

Although, we're not perfect, we know that fashion has the power to create positive change in the world. That's why we're dedicated to crafting shoes that not only look good, but do good, too.


Sustainable souls, ethical goals